Kansas Jayhawks
· 2026-07-10
The Kansas Jayhawks have partnered with Ripple in a multi-year deal, placing the XRP logo on the team's jerseys.
Ripple, the payments company behind the XRP cryptocurrency, has signed a sponsorship deal with the University of Kansas Athletics.
The deal makes XRP the official cryptocurrency of Kansas Athletics.
Director of Athletics Travis Goff stated that the partnership is a forward-thinking move for the team.
Goff said Ripple recognizes the unique reach and passion of the Jayhawk community.
The partnership will also fund educational programs focused on traditional finance and digital assets for Kansas student-athletes.
Ripple will connect KU graduates to careers in technology.
Kansas Men’s Basketball Coach Bill Self said the partnership is a bold move for the team.
Self stated that the team will make sure the players understand the significance of the partnership.
The deal reconnects the Jayhawks with Ripple President Brad Garlinhouse, a University of Kansas graduate.
Garlinhouse previously described watching Jayhawks games as a “guilty pleasure”.
The crypto industry has a history of sponsorship deals in sports, including a deal between FTX and the Miami Heat.
The partnership between Ripple and the Kansas Jayhawks is the latest example of crypto companies investing in sports marketing.
The Kansas Jayhawks are set to play their next game vs Long Island University Sharks on 2026-09-05.
The team will wear the XRP logo on their jerseys for the upcoming season.
Ripple's marketing spend is expected to have a positive impact on the XRP cryptocurrency.
The price of XRP has fallen recently, but the partnership is expected to increase its value.
The Kansas Jayhawks are looking to make a strong start to the season with their new partnership.
The team is focused on winning and making a deep run in the playoffs.
With the support of Ripple, the Kansas Jayhawks are ready to take on the challenge.
The partnership is a win-win for both the team and the crypto company.
The Kansas Jayhawks are excited to have Ripple on board as a sponsor.
The team is looking forward to a successful season with the XRP logo on their jerseys.